Steve Jobs at the D: All Things Digital Conferences (Video)
Lots of wisdom for business. Recommended listens! Click here for the access link.
View ArticleWho’s Buying What in Super Bowl 2013
Compiled by Ad Age Magazine, here is who will be advertising and what they will be doing (as far as we know). Click here for the details.
View ArticleTop Ten Most Liked New Commercials, 2012 (YTD), from Nielsen
Some of the year’s most-liked TV ads might surprise you! Click here to see Nielsen’s lists of most-liked ads and product integrations of 2012.
View ArticleIs the TV Station(s) You Are Buying Covering Up?
Every season that there is severe weather, you will find some TV stations that cover up the lower third of your commercial with weather “crawls” — updates on school closings, severe weather, and the...
View ArticleAre Changes Being Made Without Your Authorization?
Imagine the gall and arrogance of a person doing this to you: without our permission, a major market radio station recently took it upon themselves to add a music bed to our agency-created spot for one...
View ArticleAre Your Media Buys Being Frozen?
Are your buys being frozen? Once you or your buyer places a media schedule, especially on television, there may be make-goods offered for preemptions especially in high demand areas such as news and if...
View Article5 Headline Templates That Grab Readers
Great article on how to attract attention to your business, from the blog of Michael Hyatt. Click here to find out how you can cut through the noise and chatter to get your message past Broca!
View ArticleAre You Buying Pandora Internet Radio?
If not, you should be. No matter what Pandora playlist or Pandora radio station listeners choose to make up to serve what they want to hear and when they want to hear it, your commercial runs across...
View ArticleMajor Television Outlet at First Denies and Then Admits Under-Delivery is Owed
After first denying and sending us reports from “their” system, this outlet admits within one day that under-delivery actually IS owed to our client for their outlet’s failure to achieve at least a 90%...
View ArticleHow PANDORA Radio Works with Its Local Targeting
Here is how PANDORA Radio works with its local targeting in the same markets where we are buying PANDORA and how we will be buying for you if not already. Article here:...
View ArticleHow to Know If You Are Over-Paying (and By How Much) for Your Television...
Learn in about 2 minutes how much you may be over-paying when you buy television advertising. If you do not have the answers to these questions, you are over-paying. Watch here. Press the play button...
View ArticleThe Problem with Your Elevator Pitch — and How to Fix It
If you’re wanting to learn how to QUICKLY tell someone what you do in your career in just a few seconds, here is a good article from Deborah Grayson Riegel that recently appeared in Fast Company. Read...
View ArticleNielsen Ratings Announces Its First Mobile Consumer App
See trends across a variety of category lists. Read the article here from Fierce Cable:
View ArticleTwitter changed TV forever on 11/12/13 on NBC’s The Voice
The night that Twitter changed TV. Read the article here from Media Post.
View ArticlePANDORA holding up just fine since launch of Apple iTunes Radio
Read the article here from ONLINEMEDIADAILY.
View Article6 Times Bigger Listenership than the Largest Radio Group Operator in the USA
Just how big is Pandora in terms of its listenership? Click here to see the chart from Radio and Television Business Report:
View ArticleFTC Warns Media Outlets About Running Deceptive Diet Ads
From Advertising Age magazine, more than just the manufacturer could be held liable for running deceptive ads that “should be known” or are “readily apparent” as deceptive. Read the article here.
View ArticlePANDORA Continues to Soar
From Kurt Hanson’s RAIN News, “Within the ranking, the best nominal month-over-month success belonged to market leader PANDORA, which dramatically led the top-20 field by gaining…”, Click here to read...
View ArticleViewers Don’t Like Celebrity Endorsements
As more and more celebrities’ images get into more and more trouble, no wonder viewers don’t want to see their endorsements. Article from ADWEEK here.
View Article
More Pages to Explore .....